Management 3.0

Escaping the Sunk Cost Trap: Why Gehtsoft Stops “Project Rescue” Sooner Than Most
Leadership Agile Development Management 3.0

Escaping the Sunk Cost Trap: Why Gehtsoft Stops “Project Rescue” Sooner Than Most

The sunk cost fallacy—the irrational tendency to continue investing in something just because you've already invested a lot—is a common trap in software development. As BuiltIn explains, it warps rational decision-making, keeping teams locked into failing systems, bloated codebases, and outdated assumptions. Gehtsoft CEO Ivan Gekht

By Svetozar Eliseev